Doing a search for "ugg" in Google.com what do you see?

So today I asked myself how rampant are the fake ugg sites in a google search and how bad will they get? So I decided to check it out . So I go to google.com type in "ugg" and get my results back. I also have a window open with UGG Australia's Authorized Online Retailers so I can verify each site I find in my google search.(9/30/11) So first is uggaustralia.com and of course they are legit. Then zappos.com and amazon.com. Then wikipedia.com which is not on the list but they do not sell UGG so they are ok. Nordstrom.com, cozyboots.com, thewalkingcompany.com, shopbop.com, victoriasecret.com, shoes.com all checkout on the authorized list.

Now on to page two at the top we have shopstyle.com which is not on the list but if you look at shopstyle.com you see it is a shopping network where other retailers list their products and when the purchase an item it direct to the the retailers website. Next on page two is bloomingdales.com, overland.com which both check out on UGG Australia authorized list. Then we see polyvore.com which is not on the authorized online list but they another type of shopping network listing others who sell UGG products. I did notice something when I went to polyvore.com was that the first site they listed was mytheresa.com which I can not find on the UGG Australia authorized list but I will have to go back later to check the shopping networks because now I am focusing on just the google results. So back to the fifth result on page two for "ugg" I find 6pm.com which is not on the authorized list but after some further inspection it looks that 6pm.com is zappos.com. Onto the sixth result which is tillys.com then superlamb.com and onlineshoes.com are all on the list. Then there is styleshoesbuy.net which is not on the authorized list but when you try and go to the site you get a page that says account suspended so maybe UGG Australia is in process of taking them down. Then the last result on page two I see barenecessities.com which is on the authorized list.

Moving on to page three and at the top we see asos.com which is not on the authorized list of online retailers and after some inspection I find out that they are from the United Kingdom and are one of the largest online-only fashion and beauty stores in the UK. Next on the results is aukoala.com who again is not on the list but is an Australian company that makes uggs. Third result on page three is tobi.com and is authorized. Fourth is reviews.ebay.com which is definitely not on the authorized list. Fifth result on page three is uggbootsclearanceday.com now we have hit one of the dreaded fake ugg sites which is not on the authorized list and is using a common thing to look for in fake sites which is using the word ugg in the domain name. I won't talk much more about this site but I will continue to move down the results to see how many more of these sites there are. So next we have shoes-boots.net this site looks to mainly have information on it and then links off to other sites for the actual selling of any products. Next in the results is shopping.yahoo.com again not on the list of authorized sellers but they do not actually sell any product themselves they are just a shopping network of other sellers of UGG Australia products. Last result on page 3 is konasports.com which is on the authorized online retailers list.

Now for page 4 google results searching "ugg" we see at the top boots.iafnet.org and is not on the authorized list but what is it? This site looks like a page with some ugg info on it that and the links go off to zappos.com and the walkingcompany.com. Second result is onlineuggbootsclearance.com which has the tell tale sign of a fake ugg site and it has the word ugg in the domain name. It is not on the authorized list and it looks very similar to uggbootsclearanceday.com so watch out for these sites! Now we are on to the third result on the 4th page which is footwearetc.com and .hansensurf.com which are both on the UGG Australia authorized list. Then we have uggbootsgloves.com watch out here is another bad guy site looks again just like those others and it has ugg in the domain name and is not on the list of authorized sellers. The sixth result eilatan.com is on the list. Then there is collectorsweekly.com which is not on the list but does not sell UGG product. Next is softmoc.com and they are not on the list. I went to their site and and did a quick live chat and found out they are located in Canada. Next we have 1stopboots.com who again is not on the authorized list so I had to check out the site. I found out that this is another one of those single pages with ugg info on it but all links go to the walkingcompany.com who is an authorized seller.

So out of the first four pages of results I found that only 3 sites where actually trying to sell conterfiet UGG Australia products and they where pretty easy to spot because of the fact they use the word "ug" in the domain name. I also found out there are a few shopping networks that might be displaying some products from potential counterfeiters so I will have to delve into that on my next article. So stay tuned for when I do this search again and see what I find as the season progresses.