UGG Boots Blog

OK, it is now June 1st, 3 months after having initially written the original article UGG Boots Online Shopping Guide and there has been significant improvement. For a few months there things were really looking bad as many suspect websites had begun creeping into the organic results after having their ads taken down by Google. Surely they were unleashing Google-Bombs of unprecedented size to so quickly achieve ranking on the first page, but I didn’t see Google notice. For a little while there were hardly ANY authorized UGG Australia retailers showing up on the first page for searches relating to UGG. Things have changed a little now…

Now if you perform a search for UGG, UGG, or ,UGG boots in Google you will notice there are less suspect sites and more authorized retailers. Why you ask? Let’s scroll down…

“In response to a complaint we received under the US Digital Millennium Copyright Act, we have removed 2 result(s) from this page. If you wish, you may read the DMCA complaint that caused the removal(s) at ChillingEffects.org.”

Those are the words you will find, sometimes multiple times, at the bottom of your search results. What does it mean? It means that UGG Australia has filed a complaint with Goolge based on the Digital Millennium Copyright Act. The exact details of the claim are not public at this time, but if I had to guess I would say that it’s pretty well known that UGG Australia owns the copyright on the name “UGG” in the United States and they have probably sent some kind of cease and desist order against these sites using the name “UGG” in their domain name, or possibly other copyrighted material, to Goolge. Google then, as is their policy since internet copyright law is still being written, removed these sites from it’s search listing so as not to be held accountable legally in any action against them.

I know, I know, It’s a bunch of techno-legal blabbity-blah, but the end result is, many of the sites you should be worried about are now not to be found on Google. It’s a win for UGG fans everywhere. That said, this fight is a long way from over. There are still a few lingering sites to be wary of that DO show up in Google, and Google has just confirmed that they will no longer be responding to trademark usage in Ads. As a result we see new “bad sites” popping up in the Google ads as we speak. So, we won the battle, but don’t drop your guard! The enemy is still out there and they won’t give up easy. Keep your eyes peeled for the signs of a suspicious site. If you don’t know what they are read over the original article. It’s still relevant and the tips are still right-on!

Or, just buy all your UGG footwear right here on FleeceFootwear.com, your safe, secure, authorized online retailer of official UGG Australia footwear!

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